Kriti Sanon's reaction to advertising

 

Kriti Sanon's reaction to advertising agency Raksha Bandhan

 

Controversy breaks out over festival campaign

Bollywood actress Kriti Sanon has come under fire for her Raksha Bandhan jewellery ad after critics accused her of hurting Hindu sentiments. In the ad, Kriti wears a fusion outfit consisting of a bralette fashion blouse, cape and draped skirt. Some customers labeled the look inappropriate for a traditional pageant, while others defended it and said girls should not be judged for their costume choices

 

The pet rakhi scene adds fuel to the fire

The ad also depicts Kriti tying a rakhi after barking at the puppy. The inclusion of a dog in the competition sparked further outrage among a phase of netizens who believed the advertisement belittled the ritual of fraternization and mixed criticism of her costume and dog scene escalated quickly on social media.

 

Trolls demand justice, a question of religious double standards

Many customers have mentioned the jail tour against the actor, including an outrageous FIR under Section 299 BNS for insulting religious beliefs through visual media. Others wondered if a similar outfit could be customized for an Eid or Christmas campaign, suggesting that Hindu galas in Bollywood are twice as popular.

 

Fans defend masterpiece and demand moral policing

Supporters of the stoked actress hit back at the trolling, arguing that her outfit became a modern interpretation of festive attire and is no longer indecent. One person pointed out that the same people who cheered her bikini scenes in films are now policing her clothes for Rakhi ads. Another said that if viewers don’t like the outfits, they can really scroll on in favor of furthering their modesty demands. Many hailed the violence as another example of the moral policing of women’s clothing.

 

Raksha Bandhan 2026 and recent work of the work

Raksha Bandhan 2026 falls on August 28, and there is a competition between brothers and sisters to celebrate the bond. Meanwhile, Kriti Sanon was last seen in Homi Adajania’s Cocktail 2, which hits theaters on June 19, 2026 and starts streaming on Netflix on August 14.

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