Ranbir Kapoor's 'Love and War' teaser to run

 

Ranbir Kapoor's 'Love and War' teaser to run with the success of 'Ramayana Part 1'
  

In a strategic move to integrate it into the most awaited films of Indian cinema, the teaser of Sanjay Leela Bhansali’s ‘Love and War’ will be linked with the theatrical release of Nitesh Tiwari’s ‘Ramayana Part 1’.

 

A Tactical Theater Company

This choice creates a unique synergy between the two projects, both of which feature megastar Ranbir Kapoor in key roles. By linking the romantic drama debut of ‘Love and War’ with the mythological epic ‘Ramayana part 1’,the makers are ensuring that the teaser has an unrivaled target market reach on the big screen.

 

Showing the versatility of Ranbir Kapoor

Putting the two roles together will highlight Ranbir Kapoor’s performance range. The audience watching the portrayal of the divine and limited Lord Rama in ‘Ramayana Part 1’ will now witness his transformation into a modern day lover in the intense world of Sanjay Leela Bhansali. This stream markets each film simultaneously, showcasing the actor’s ability to navigate one kind of genre.

 

A flagship event for film fans.

For moviegoers, this attachment promises a unique cinematic pleasure. The theatrical run of ‘Ramayana Part 1’ is expected to be one of the most important events of the 12 months, and the inclusion of the ‘Love and War’ teaser will be a primary bonus. The pairing of these two scenes – one rooted in historical lore as opposed to current obsession – is designed to generate great natural buzz and social media word-of-mouth exchange prior to the virtual release of the teaser.

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